Dani Pelkola

LOCAL Vintage

WEV Client

Industry

Vintage goods

Location

420 E Main St,

Ventura, California 93001 

Year Founded

2021

How it Started

Dani Pelkola knew early on that she would someday have her own business. She said, “I knew I wasn’t meant to have a ‘normal job’, and that I didn’t want to work for someone else.” In November of 2021, she opened her vintage store in Downtown Ventura. 

Work with WEV

At the recommendation of a friend, Dani reached out to WEV for assistance in managing her business finances. Her business advisor helped her gain the confidence to launch her brick-and-mortar business “I worked for a long six months with WEV to secure enough funding to feel comfortable enough to open the doors.”

What’s Next

Dani continues to celebrate her hard work stating, “I opened my store while being a mom to two kids and during a pandemic. I’m super proud of myself! Opening up a store has definitely been my biggest milestone to date. I am so excited for our first summer in Downtown Ventura!” 

“I opened my store while being a mom to two kids and during a pandemic. I'm super proud of myself!”

Dani Pelkola